Eagle Partners needed an identity with the kind of authority its name promises. We designed the full brand: mark, typography, and color system.
CHALLENGE
Sports style eagle logos are everywhere, and most of them look generic. Eagle Partners needed a mark that felt bold and established without falling into cliché.
SOLUTION
We built the eagle head right into the wordmark itself, the G becomes the bird, over a deep navy system with a gold to orange gradient. One asset, instantly recognizable at any size.